Laetro
Creative Director
2023 – Present
I'm a Creative & Designer from London, UK with 12 years of experience in Creative Direction. Currently based in Montreal, Canada since 2017.
Specializing in Branding and Marketing campaigns, working from strategy to creative to design to delivery.
I work hands-on as a designer and director, and hire, train, mentor and manage teams of art directors, writers, designers, illustrators, animators and developers.
A creative person from London, UK. Passionate about growing brands, teams and relationships. I care about using my skills to add a positive impact on the world.
My name’s Michael Elkeslassy, I'm a Creative Director specializing in Branding and Marketing Strategies and Campaigns.
With 12 years of Creative Direction and another 11 years of Design and Art Direction experience, I've worked at agencies including: R/GA, B-Reel, IBM, Ogilvy, Leo Burnett, Razorfish, Tribal DDB, Mr President, Publicis, Hi_Res!, MPC Creative, Syzygy and Sapient.
Along the way, I've made campaigns for global brands including: Audi, Beats by Dre, Burberry, Chanel, Child Helpline International, Dolce & Gabanna, Google, Greenpeace, Gucci, McLaren, Nike and Skype.
Helping startups and existing brands to define or refresh their look & feel, values, vision, mission, tone of voice, brand books and toolkits.
I work across a wide range of disciplines including design, strategy, direction, copywriting, planning, UX, UI, scripting & storyboarding, animation, photo & video shoots, campaign activation decks, brand governance and new business pitches.
2023 – Present
2017 – 2022
2015 – 2016
2015
2014
2013
If you'd like to chat about a project — email me on michael@elkeslassy.com. Or let's grab a coffee and I can bore you about my music label and my adventures making kombucha and kefir.
I can help to design your new brand, refresh your existing brand, build your creative team, create your next marketing campaign, lead your next pitch, design your website or interactive experience, design a new product or improve an existing part of your product, build a strong design system, or create new guidelines and asset-ready toolkits, among other services.
Currently based in Montreal, Canada — open to opportunities around the world.